Small pharmaceutical shop,’ Coca-Cola didn’t have the most auspiciousīeginnings. “Founded in 1866 by a ‘cash-strapped morphine addict operating out of a Of scarcity, it is a strain on resources and all who depend on them. Citizen Coke became a giant in a world of abundance in a world How the company secured massive quantities of coca leaf, caffeine, sugar, and
Elmore explores Coke through its ingredients, showing Precious global resource, and its reliance on corn syrup has helped fuel our Coke now uses an annual 79 billion gallons of water, an increasingly Trim corporate profile enabled Coke to scale up production of a low-priceīut the costs shed by Coke have fallen on the public at Production costs and risks onto suppliers and franchisees. Real secret to Coke’s success was its strategy, from the beginning, to offload Sugary water drew on more than a secret formula and brilliant advertising. Citizen Coke will cause you to drink less and think more.Thirst for resources shapes the company and reshapes the globe in thisĬoca-Cola’s success in building a global empire out of Now, in the hands of a talented young historian, corporate capitalism gets the attention it deserves in a careful dissection of the material underpinnings of the world's most valuable brand. thought-provoking., A fascinating, thought-provoking approach to Coca-Cola history through the drink's primary ingredients-water, sugar, high-fructose corn syrup, coca leaf, caffeine-and the glass, plastic, and aluminum that contain them., Coca-Cola is one of the most powerful economic institutions of our time, but its social and ecological impacts remain understudied. If you want a deeper understanding of our world today, read Citizen Coke., unaccustomed perspectives on a company whose leading product is a household name around the globe. It makes us conscious of the giant ecological footprint of the Real Thing, which impacts the real lives of real people. It allows us to see the contours of an economy based on partnerships between governments and corporations like Coca-Cola. Citizen Coke is a brilliant analysis of Coke's empire in ecological, economic, and social terms.
0 kommentar(er)
